Reigniting past memories with CORGI

CORGI made local headlines recently when we visited a care home in Broadstairs, Kent, and gifted the residents die-cast models chosen specifically for them.

The festive gift-giving spree was intended to help spark childhood memories. Each model was selected based on the background of the resident, encouraging them to talk about their experiences of the past.

Poignant gifting

Accompanied by Professor Victoria Tischler, Head of Brand David Mather handed out his die-cast surprises. Lucky residents included former nursing assistant Christine, 78, who was inspired to talk about her time looking after others when presented with a Corgi Toys die-cast ambulance.

Christopher, 67, received a Corgi Toys red London bus, which prompted conversation about his travels into the capital for work. He recalled specific details, like the conductor, the all-day ticket pass, as well as running and jumping onto the back of the moving bus, holding onto the rail. Meanwhile, Derek, 89, was delighted with his CORGI Spitfire model, which brought back memories of his childhood, when they would fly over his house during the war.

Professor Victoria Tischler, Professor of Behavioural Science at the University of Surrey, commented: “Providing stimulating and joyful activities for older people is an essential part of good care.

“Models of vehicles represent interesting multisensory objects that can be used to promote meaningful conversation and memories. Handling and exploring these objects allow older people to share knowledge, and stories about travel, family, and favourite films – creating connections with carers and loved ones.

“For those with dementia, combining different senses of touch and sight brings them into the present moment and improves mood and attention.”

Spreading CORGI Christmas joy

For the residents of Copperfield Court, these memories may have helped to improve their mental health, but for David, it was a chance to give back to the community.

“We had a wonderful day spreading Christmas joy to residents local to our factory. It was lovely to see how our die-cast models can help unlock memories and lead to interesting discussions with residents. For many, these models spark a sense of nostalgia - a reminder of moments, stories, or passions from years gone by.

“Rather than the standard pair of socks or toiletries, gifting a model linked to a recollection can be such a conversation starter with family members over the festive period.”

Many collectors will already appreciate the sense of nostalgia that comes from owning die-cast models, and perhaps you’ve already gifted classic models to your older family members in the hope of linking them to their past selves. It’s a simple gesture, but as the video below shows, it can mean a lot.

Watch the ITV news coverage of the event here.